Healthcare Uses of Social Media

Last week I presented at the Social Media Plus Summit and discussed the importance of understanding the nature of emerging media before just jumping into the latest craze.

Healthcare adoption of emerging technologies (not just new media) needs to be done with a robust understanding of them in accordance with strategic visions. Privacy isn’t the only consideration in healthcare: dignity, content, information and excellence in communication and community-building are just a few of the others.

I wanted to go beyond that typical social media hype and give a deep view of what’s needed in healthcare communications. Included are some slides on how Information and Content related with each other in order to provide true empowerment for patients.

You can view my presentation below or over here (there’s also another copy here).

Too often, organizations and industries attempt to integrate new technologies without delving deeper into their ramifications, possibilities and limits. As a result, they often run into trouble and then back away, leaving internal champions frustrated. Understanding is the first step toward doing. Paradoxically, though, with emerging technologies you need to do a bit of both at the same time.

If you would like to see me speak to your organization or help conduct personalized workshops and bring some perspective and orientation on process design, email or call me: info@CareVocate.com – 484-372-0451.

8 Stages of Social Media Psychosis

Even though it’s 2010, the talk and hype orbiting around social media cintinues. In fact, it seems to be getting louder. So I put together a Prezi: 8 Stages of Social Media Psychosis (some language may be harsh).

For those of us who’ve been at this for a long time (my experience with social networking goes back to 1978 – that’s a whole other story), it’s startling to witness the level of web literacy in many imprtant, well-financed organizations.

So, unfortunately, due to this web illiteracy I’m sad to say that the talk will go on for some time.

That’s dismaying because there so much more that we can talk about.

Favorited by Pixels and Pills List of Pharma Tweeters

I’m not a particularly big fan of lists of “thought leaders” and such, but occasionally a smart group of people compile some useful observations about folks who are passionate about a topic or field. The good folks over at Pixels & Pills listed my Twitter stream along with several of my other friends’ as active voices in Pharmaceutical adoption of novel media technologies.

I do a lot of work in helping to advance our understanding of the Web, how it impacts our culture and the health care ramifications of the media which it continues to evolve. I do wish, however, that the leading voices in this discussion were the executives and (smart) agencies working in the industry were on lists like these. But perhaps their absence simply reflects a pattern with revolutions: the view from inside the status quo is simply too murky, and thus outsiders’ perspectives are needed to spark things.

At any rate, I’ll take a pat on the back once in a while. You can read their full post here and follow them on Twitter.

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