Digital Pharma West in San Francisco

I’m heading out to San Francisco where I’m co-producing Digital Pharma West where I’ll be on a panel to discuss, among other things, Pharma’s integration of emerging technologies. I’m excited because I get to meet a lot of brilliant people interested in taking the lead in forging new paths for the industry.

There’s still time to register for the event and get a chance to network with a lot of talented people. Here’s the attendee list:

I’ll write more about the event as it approaches and blog while there as much as possible. You can follow the hashtag for the even on Twitter: #DigiPharm.

I hope to see you in San Francisco!

Healthcare Uses of Social Media

Last week I presented at the Social Media Plus Summit and discussed the importance of understanding the nature of emerging media before just jumping into the latest craze.

Healthcare adoption of emerging technologies (not just new media) needs to be done with a robust understanding of them in accordance with strategic visions. Privacy isn’t the only consideration in healthcare: dignity, content, information and excellence in communication and community-building are just a few of the others.

I wanted to go beyond that typical social media hype and give a deep view of what’s needed in healthcare communications. Included are some slides on how Information and Content related with each other in order to provide true empowerment for patients.

You can view my presentation below or over here (there’s also another copy here).

Too often, organizations and industries attempt to integrate new technologies without delving deeper into their ramifications, possibilities and limits. As a result, they often run into trouble and then back away, leaving internal champions frustrated. Understanding is the first step toward doing. Paradoxically, though, with emerging technologies you need to do a bit of both at the same time.

If you would like to see me speak to your organization or help conduct personalized workshops and bring some perspective and orientation on process design, email or call me: info@CareVocate.com – 484-372-0451.