The medium is the message. Yes, this is true in that the medium itself is the impact – regardless of its content.
The Internet – as mother of all media – evolves and coalesces new media and inter-relationships among media.
Regardless of the content, the connections, the people, and the machines which it subsumes, the Internet exerts its own selective pressures on the world and itself.
Unlike a medium, which is its own message, the Internet is its own force – and it is a force that is more powerful than any message.
The Internet is the force. Be careful.
Phil Baumann 
[…] When people talk about Facebook or Twitter on TV, the radio, at the supermarket – you don’t usually hear about the content in those media, do you? You hear talk of the media themselves. […]
[…] The Internet is the Force […]