The medium is the message. Yes, this is true in that the medium itself is the impact – regardless of its content.

The Internet – as mother of all media – evolves and coalesces new media and inter-relationships among media.

Regardless of the content, the connections, the people, and the machines which it subsumes, the Internet  exerts its own selective pressures on the world and itself.

Unlike a medium, which is its own message, the Internet is its own force – and it is a force that is more powerful than any message.

The Internet is the force. Be careful.