What Social Media Wants

Kevin Kelly wants us to undertand what he calls the “technium” and outlines his life’s work in What Technology Wants. I’d like to riff on the way Kelly uses the word “want” with respect to Social Media, and ask: “What does social media want?”

Social Media wants…

  • Your time
  • Your attention
  • Your friends
  • Your brand
  • Your business
  • Your data
  • Your privacy
  • Your publicity
  • Your location
  • Your behaviors
  • Your wants
  • Your life

There’s nothing wrong with “want” in itself – maybe it’s OK that Social Media wants all these things – and more.

The more critical question, rather, is: What do you want?

As the power of technology increases the number of choices we can make, we will have to intensify our awareness of who we are and where we’re headed.

Whatever Social Media wants, what you want determines how much it gets.

@PhilBaumann

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