It doesn’t matter if you’re a one-person shop or a multi-billion dollar company, there’s one facet of the Web that puts us all on parity: for ten bucks you can buy your own domain.
You can have a million followers on Twitter but you still don’t own your tweets.
You can have a million Likes on Facebook, but you don’t own your status updates
You can have all sorts of success on consumer social media sites – however you define success – but you don’t own the landscape and you have no control of the media.
Yes, your Website can get hacked and you can get hit by a DDOS attack – but the fact is your domain is the only thing on the Web that belongs to you. It’s yours and you get to decide what to do with it: no conforming to some shady social media company’s rules.
I don’t really care what experts say when they claim social media has displaced websites.
For ten bucks, you get 100% equity in your own home. No mortgage.
For ten bucks, you can host your own parties – public, private or a mix of both.
For ten bucks, you get the chance to launch your ideas, to change minds, to lead movements, to start a new life.
For ten bucks, a homeless person can wield as much power as an agency on Madison Avenue.
The 21st Century – as technology-dependent as it’s becoming – belongs to the artists. The winners won’t be the masters of technology and media.
No the winners this century will be the brave creators who know the value of home when the rest of the world wanders off into infinity.
Ten bucks can change the world.