Beware Psychosis in Social Media

What’s the difference between passion and psychosis?

Passion enables you to seek out the things that help you get things done.

Psychosis drives you to see things that aren’t there, or to think in ways that are disconnected from reality.

A lot of people today are passionate about social media. And there’s good reason: these media are creating new ways of connecting and sharing and communicating.

There’s also a lot of misunderstanding, though, about the nature, promises and limits of these technologies which indeed are re-shaping the way we do things.

That’s expected: anytime new technologies emerge, there is bound to be a lot of talk around them – from intelligent discussion to nonsensical cacophony.

Optimists evangelize and hype, while pessimists ignore and dismiss. And they often sneer at each other – one is the stubborn status quo defender, the luddite; the other is the dangerous radical, the hipster.

I’m sure there was a monk in Germany in 1455 who scoffed at the idea of a mechanical scribe and proclaimed it a useless contraption. And I’m sure there was one who proclaimed that this mechanical scribe, this new media thing, would bring forth the Second Coming.

As it turned out, neither was on the mark.

And yet, that one single “new media thing” did alter the course of history. It was a big deal. It was revolutionary.

So much so, that to this day when we see the phrase The Book, an image of holiness rises out of Spiritus Mundi. The Book conjures Revelation and Second Coming.

But the revolution – or revelation – which the printing press enabled transpired over about 500 years.

Unlike the printing press, however, today’s technologies are bringing forth new technologies – and this bringing-forth is happening at vastly faster rates than the printing press. Whatever revolutions they are enabling won’t transpire over half a millenium – they are happening over years, over months, over weeks, right now.

The Web – the new “new thingy” – is the Mother of other new thingies.

The Web is a media-producing medium.

It is a big deal. Not Second Coming big deal, but a big deal.

So it’s easy to see why we now see so much hype, so much rush to fetishize social media, so much attention and theorizing and claiming.

In rapidly changing times, one of the dangers is that the loudest voices of emotion are the ones that are heard, drowning out the softer voices of reason. Or as one Irishman put it:

The best lack all conviction, while the worst are full of passionate intensity.

But in times of upturning change, losing perspective of reality sends you off the pathway you must cross. I suspect many many companies and their agencies will chase after wild geese.

That’s what psychosis will do to you: you’ll chase after things that aren’t there.

So beware social media psychosis.

We’re social beings – that’s been the case for aeons. Social Media hasn’t of a sudden bequeathed some magical new feature of being human. Will it change how we are social. Probably. Could go good, could go bad – most likely a mix of both.

If you’re psychotic, it’s probably hard for you to know that you are – at least until you crash into a wall named Reality, which as Philip K. Dick defined:

Reality is that which, when you stop believing in it, doesn’t go away. Philip K. Dick

But if you’re passionate – and truly passionate about social media – then you should have no fear in putting your understanding, assumptions and claims through the filter of reality-checks.

Some of us have good guesses about what we can do with social media. Some of those guesses are born of passion for a better world.

But none of us knows exactly where these technologies will take us. That form of gnosis would be called psychosis.

Health Is Social And Other Adventures

Just a few updates on what I’ve been up to for regular readers.

After spending a few years discussing how healthcare and other related industries aught to approach emerging media – and having met some wonderful people on the way – I decided to carve out some web real estate to focus on the social aspects of healthcare and the health aspects of social.

I wanted to design a place where I could bring together the talents and interests of others who are playing some part in making healthcare better. I also wanted a place where I could continue to offer my views not only on healthcare’s adoption of social media but also how the industry can go way beyond the tools and design more social business processes to deliver better care, foster better collaboration and forge new ways of researching.

I totally know what I’m about to say sounds (and is) cocky but I’ll say it anyway: Now that the healthcare industry is catching up to what me and a few others we talking about years ago, I now get to talk about things ahead of time once again. A lot of the active discussions about healthcare and emerging media right now are where they were for a lot of other industries back in 2008 (and that’s OK). There I said it. I’m Phil from the Future – what else can I say? 😉

Anyway, the tagline for this blog a long time ago was “Health Is Social”. So I decided to take that line and create HealthIsSocial.com. Simple as that.

The site has garnered positive early response. In fact, on August 26, 2010 (1:00pm-3:00pm EDT), I’ll host a Webinar Healthcare Social Media: Perspectives in Practice. Go check it out – if you like what you see, spread the news. My friend Bob Fine – who ran a series of conferences on Twitter and Government 2.0 –  will be helping me out with these Webinars.

I’ll continue to post here as well. The content may expand to other interests but I’ll always have my eyes and ears on what’s going on in healthcare.

I’ve always been a lover of ideas – no matter how big or small. Ideas power the world.

But ideas also need execution. Accordingly, I’ve been investing efforts to build out those ideas and the networks needed to get them rolling.

In the meantime, I’ll continue to share my ideas here – small, medium and ginormous.

You can follow HealthIsSocial on Twitter right here.

Cheers, my friends – and thank you for listening!

Phil