Auto-captions on Youtube: All Our Base Be Long Us

The other day I posted this video:

Today I downloaded Google’s transcription of the audio and thought I pass this along to you just for fun. The results a pretty much bizarre. Oh, the SEO implications! 😉

My favorite clip is this:

I’m Phil common

and Phil gramm and are calm

about what

that’s what I meant

Here’s the whole transcript:

still down take money that shot he’s trying to clear up some of the confusion.

recording conversations about markets this conversation and why I think some of his compositions totally misguided misleading and all focus

in my opinion what matters is the audience and all this talk about social marketing and social communications in trying to figure out what’s the best term for this

what I have to say since very simple. the only thing that the way it is really doing with respect to marketing is this just adding a new feature which is the ability to just have a conversation

mister audience what that is your customers the fans

marketing is not about conversations it’s a part having conversations is certainly a part and now the way that that’s what’s exciting about this you can talk to somebody you can be available

but I eat

believe that a lot of companies and the agency’s are making away bigger deal about conversational aspect of these new media

that is really necessary

and all the talk and all that though case

I think the audience is getting lost

the sea having an audience

it’s not the same thing is just broadcasting unilateral messages like spaghetti against the Wall no not by any means

if you don’t have an audience you don’t have a business

you don’t have an organization

the leading nobody

no an important part about businesses leadership

marketing is about presence

it’s about leadership

now you just have media which you can now

it’s a racket get feedback

because shortcut a lot of the

complicating research that the student on twenty third years ago

that is the problem by making too much of this conversation part

to really think about it what kind of world we want with it

to in the world

were all interacting with multiple brands

day to day

I think it’ll destroy that’s nuts

in the last ten fifteen years because of technological changes

people of guns Fed up with

traditional advertised all this kind of spanning house

and I think if you over to the social component with regard to your marketing efforts

I think eventually all this just to get printout from that in the will be back to where we

are now with traditional advertising which is

I don’t want to be with us but we don’t wantto know that brings

this really all people want

it’s just availability

if something goes wrong they want to have some customer service

if you want to be educated

and they want to be educated get questions you want to be the answer

the ultimate people want to be part of the knowns patients

well they they want to be an audience to but they want the ability to be heard

you ask you questions

so this conversation of peace is very important

but it’s not cool

conversation is not a strategy

leading an audience that’s true

just think about that

it’s easy to get lost in all the talk about

still some media to to the basics

if your direct marketer

don’t forget copy skills

long copy

it’s too important to sit now copies of of video

are you text

and I teach and to bill them

interactive on to those are important skills

don’t think that’s clear and facebook

analysts also media stuff

it’s something that’s a big deal

so again but that’s it

being an audience for important tragic the conversation

as Justice still companies

anyway getting questions to for to contact
me

I’m Phil common

and Phil gramm and are calm

about what

that’s what I meant

and if you can’t have a conversation with
me

if they commit a horrible

wait for three six two

zero four five one

and I hope to keep you could stuff

welcome

I guess we’ll have to speak our clearest from now on. You can hear and watch the original here.

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Better to Play It Safe

When a new force in the world makes life more difficult and frightening and upturning – like the Web – the stakes get higher. So many things can go wrong if you don’t do it right. You can get stampeded and lose the game. Playing on the sidelines is more appealing.

THE SIDELINES ARE MORE APPEALING

The Web is making the world more and more dangerous. If you run a pharmaceutical enterprise and decide to blog or tweet or otherwise open yourself up, people will report adverse events. If that happens, you’ll have to work harder. That means more standard operating procedures, more trained personnel- maybe even more fines and letters from the FDA. Playing on the sidelines is more appealing.

If you run a hospital and decide to establish a vast living presence on the Web, people will say bad things about your doctors, your nurses, your waiting times in the ER, your food. You’ll have to deal with HIPAA. There’s also a chance that you’ll say something you’ll regret. Playing on the sidelines is more appealing.

If you run a newspaper and decide to use Twitter to gather information, distribute the results of your journalistic excellence and express opinions, people will stop buying your paper. Why should people buy your newspaper when they can get content for free? Getting to the point of dazzling the people with your professional curation skills is just too hard to do anymore. Turning the very technology that turned your industry upside down into your favor is risky and hard. Playing on the sidelines is more appealing.

A NEW PAIR OF LENSES

Of course, you could look at the world through different lenses. You could look upon the Web as a sea of infinite nonsense, a place where people are thirsty for rare perspective and wisdom and value. The sidelines may be more appealing, but you won’t find any goal posts there. That’s not where the game is.

What does safety mean to you? Are you doing what you do because it feels safe? Are you sure that you’re truly playing it safe?

Wearing a life preserver in a jungle won’t help you.

If you do the hard work to make it easy for patients and doctors to report adverse events or file complaints about the treatment they received (or didn’t), you have a better chance that your product won’t get slapped with a black label or pulled from the market or that your hospital will get sued by people who feel abandoned or without recourse to you.

FEAR IS NOT SAFE

If hard work or changing your view intimidates you and you don’t mind living on the sidelines, it’s better to play it safe.

Sometimes, however, the world changes so fast, so cruelly, so unforgivingly that the safest bet is to live dangerously. Sometimes, it’s not better to play it safe.

Your choice. Win or lose. Eat or starve. It’s that simple.

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