17 Best Posts in 2009- A Year of Social Media and Health Care

2009 was an important year for getting healthcare more up-to-date with web technologies. We have a long way to go: healthcare marketers have begun the process of sorting out the meanings of internet media. 2009 was also a year of extreme noise and echo-chambering. But that’s OK: that happens all the time with novel technologies, especially when there’s little understanding of them nor clarity about their purposes and uses and limits.

On this blog, I’ve always aimed to express my perspective on these technologies (which I believe is rather unique – and it’s this uniqueness which I hope provide you with something of value). Prior to 2009, it was a bit of a lonely place to discuss how health care could best adopt 21st Century technologies. But 2009 brought a first flood of attention. I believe Twitter may deserve credit: many hospital and other health care organizations never understood the Web much, and blogging must have seemed like a purely terrifying experience. But Twitter offered the uninitiated with a simple interface and connection.

As the year moved on, I decided to launch a Twitter chat for registered nurses – and the public in general. The hashtag is #RNchat and you can follow @RNchat on Twitter and subscribe to the blog which posts transcripts of the chats. Since most of the Twitter chats on Twitter are about how to talk about how to talk about talking about Twitter and other social media, I figured at least one of them should be about something that’s actually real. I’m kidding of course. No, I’m not. :)

At any rate, I’ve collected some of my best posts for the year. All of these posts are related to health care – although #3 only very indirectly (I had to include it because it serves as a release from all the social media hype I’ve been hearing for years). Scan the list and pick a few to read and share. Here are the 17 posts:

  1. 140 Health Care Uses for Twitter – I wrote this post because I wanted to start an open conversation about the opportunities we have with technologies and the cultural and regulatory limits stemming them. Years earlier, I had tired of paper medical records and bizarre bureaucratic rituals which slowed the pace and effectiveness of patient care. The idea of using micro-sharing communications as a way to “cut to the chase” in patient care had been working in my mind for some time. This post is the result.
  2. Pharma, Presence Marketing and You – Not having a marketing background – and yet fully understanding the importance of marketing in health care – I’m fascinated at the stumbling blocks beset before pharmaceutical and medical device companies: both from regulatory agencies and the companies’ own prejudices about what marketing means.
  3. Twitter & LSD – 25 Similarities – OK – is this a health care related post? Well, I consider humor a part of health care. And I do touch on the addictive qualities of Twitter in this post. I plan a series of posts in 2010 on Internet Addiction. So, go ahead – read this. And definitely tweet it out!
  4. The Social Capital Algorithm – A simple visual way to break down the utility of social media into simple concepts.
  5. Social Capital: An Accounting View of New Media – I started my career in accounting. As such, I don’t have much tolerance for vague references. And yet we use them all the time. This is just another way to look at the differences between financial capital and social capital.
  6. 1,001 Remarkable Pharma People to Follow on Twitter – A tease of a title. But I explain why you don’t need 1,001 people to follow to get value out of Twitter. Since this post was written, the FDA had a Public Hearing and you can follow the Twitter hashtag  #FDAsm for the latest.
  7. 66 Ominous Predictions About Twitter in Healthcare – This was my attempt at bringing some sanity (albeit humorously) into the social media echo-chamber. Those of us who are truly passionate about these technologies must challenge them. (Some of the Pharma predictions are interesting in light of the Public Hearing later on in the year.)
  8. Healthcare on Google Wave – Google Wave was one of those hyped Google products. I think it’s a powerful set of technologies, even though I don’t use it much myself (the API needs to be developed upon before it becomes truly usable). This is an embed of a Healthcare wave, demonstrating real-time embedding of content from Wave to blog.
  9. A Clinical Infusion of Google Wave -A hypothetical use case for Google Wave in the clinical setting.
  10. Healthcare’s Google-Facebook-Twitter Platform – Questioning the possibility of a gigantic healthcare social platform.
  11. Zen and the Art of the Tweet – Again, the theme of the health care effects of social technologies on our lives.
  12. An Interview with #hcsm Founder @danamlewis
  13. An Interview with @EndreJofoldi of HealthMash
  14. How to Make Health Care Remarkable – The @ePatientDave Interview
  15. Pharma & Social Media: Best Strategic Learning Investment for 2010 – Discussion of an eBook compiled by Ellen Hoenig about what things Pharma should focus on learning in 2010.
  16. Privacy Matters: Dirty Little Secrets Are Essential to Your Health – My attempt at resurrecting privacy from the social media rumors of its death.
  17. Can We Ever End Social Media Nonsense? – My concerns and hopes for the future of the so-called Social Web.

I’m anticipating 2010 to be a fast-paced year with many developments technologically, politically, economically and culturally. I’m hoping that the healthcare community not only continues to learn these technologies but also starts to think reasonably and productively about how to become better organizations.

Social Media won’t make a bad organization good, nor a good organization great. No, people do that. People with brains and creativity and chutzpah. People who have the courage to do what’s never been done before. Are you one of them? Or are you a cog in a machine that’s doomed to shut-down long before you retire? Either way, it’s never too late to change your part of the world.

I love you, my dear readers. Enjoy 2010!

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