If you’re new to the strange world of social media, you’re probably not tired about discussion of ROI of intangibles like new media. For some of us who live in the echo chamber, it can be a rather tiring nuisance; yet it’s a matter which merits the attention of enterprises exploring their relationship with the Web.
For me, it’s a mostly humorous exercise. Not that I”m opposed to metrics – not by any means: once an accountant, always an accountant. From my perspective, however, quantity and quality are like trough an wave. You might say that in Business, I’m a Taoist.