I led a web conference today in which I gave an overview of Twitter and its uses in health care. It seems that Healthcare and Pharma are starting to express an earnest interest in using Twitter to help patients and otherwise be of value to their stakeholders. Of course Twitter has received a ton of hype (none of which will stop anytime soon), but the micro-sharing platform it has introduced to the world certainly has inherent value. Nothing would please more than to see the the healthcare, pharmaceutical, medical device and other life sciences make the best of this medium safely and effectively.
What are your thoughts? How would you like to see Twitter and other services like Yammer used in health care? What do you want from your provider? How can the pharmaceutical and medical device industries better serve you via Twitter?