Healthcare Technology Isn’t Social…Yet

Healthcare professionals are technologists. Social media involves technology. But there’s a substantial gap between the general public’s use of social media and the Healthcare industry’s presence along the spectrum of social networking spaces. Why? Shouldn’t health care professionals be on the leading edge of online services and community-engagement?

Here’s a short video giving a partial explanation for the gap. (The second video is a bonus. for my  #hcmktg followers):

Patients deserve the best kind of healthcare in the world: the Web is part of our world – in fact it’s fast becoming the biggest part of our world. Amateur health care is a dangerous trend – therefore, it’s critical that healthcare professionals work extra hard to establish best practices for online transactions. And that can only be done by healthcare professionals extending their role from clinical technologists to social technologists.

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