It’s good to know how Web 2.0 ‘works’. Or how Web 3.0 might work. Or 4.0. Or…well you get the idea. Marketers and moms and Spiderman are still figuring it out. So are you. Me too.

Picture the web as a rubbery gamer. It links and threads and weaves with a stretchy fiber. As you link and thread and weave, you yourself become a rubbery gamer. Once involved, you’re in a rubbery relationship. You become the web and the web becomes you.

So: the web is rubbery and it grows everyday. There’s countless ways to work with the material. It can be fun to bounce around the moon-walk and play with the other kids. You can blow your own tiny bubbles and watch all the other pretty bubbles float about the carnival.

One thing about this rubber-sheet geometry is that bubbles go pop every now and then. Once you’ve mastered your bouncing and bubble-blowing techniques, the Rubber expands and the game changes.

In an ever-stretching world, it helps to understand the relationship between surface area and tension. Too much tension: pop. Not enough: flop. When you flop you lose, regardless of the surface area that you canvass.

The worst thing about the web isn’t that you’ll lose. There will always be new games to invent and play within the rubbery web.

No, the worst thing about the web is this: everyday, it’s getting easier and easier to stretch yourself too thin, go pop and disapear.