-
Experience: I escaped from a death camp | From the Guardian | The Guardian
*Must Read* The last survivor from Treblinka.
Month / October 2008
Daily Diigo Discoveries 10/31/2008
-
“Make SMART decisions during good times and bad…”
-
Google brings text-messaging to online chat | Webware : Cool Web apps for everyone – CNET
Go to Gmail Labs settings to set up
-
Find, Follow and Share Comments — BackType
BackType is a comments aggregator. You can follow others’ comments from around the web, share them and comment on them. This could take commenting to a whole new level.
-
YouTube – The REAL Maverick: Present Economy worse than Depression
*Must View* – video of Nassim Nicholas Taleb, author of Black Swan with Dr. Mandelbrot on global banking system & effects on global economy.
-
Google Abandons Standards, Forks OpenID — The NeoSmart Files – Annotated
Web App – Google Authentication – User
-
In Google’s version of the OpenID “standard,” users would enter their @gmail.com email addresses in the OpenID login box on OpenID-enabled sites, who would then detect that a Google email was entered. The server then requests permission from Google to use the OpenID standard in the first place by POSTing an XML document to Google’s “OpenID” servers. If Google decides it’ll accept the request from the server, it’ll return an XML document back to the site in question that contains a link to the actual OpenID URI for the email account in question.
- This essentially makes Google the arbiter of who can and cannot sign in using their credentials on a third party website.
As the article states, this is not “Open” ID. It’s Google seeking control. – post by adamskinner
- This essentially makes Google the arbiter of who can and cannot sign in using their credentials on a third party website.
-
Introducing Social Media NPV
Last night’s Twittering produced some interesting discussion about Social Media ROI. It started off when Liz Strauss tweeted a link to What Is The ROI for Social Media? In a humorous mood, I joked that we will now need Social Media NPV. Haven’t we had enough of all this blogospheric chatter on Social ROI? Now you want us to look at another accounting acronym? Yes. This isn’t a complete post; these are off-the-cuff thoughts, but perhaps a thought-experiment may help us understand how to more effectively address the needs of enterprises.
NPV (Net Present Value) traditionally represents the present value of the future value of a series of cash flows. In determining the course of investment action, knowing the present value between two options improves decision-making. The calculations can get complex, but the concept is simple.
Let me emphasize: I’m not proposing that enterprises actually pull out the spreadsheets and calculate Social Media NPV.
What I’m getting at is a principle of the Web: as our Web stretches and as Moore’s Law continues to creep out of microprocessors and into our daily lives, predicting the future is getting harder every day.
If you’re planning on investing in social media based on what’s happening now, there’s a chance that your investment could face reduced returns as the game changes. We are now moving toward a Cloudy future and we’re just trying to figure that out. Investing too heavily in current technologies without taking into account the future value of those technologies could weigh an organization down.
So when enterprises invest their efforts in social media strategies, they will not only have to look at current measures of ROI (however that’s defined), they will have to understand the present value of future opportunity costs. This is more a matter of mind than matter: conducting business in the 21st Century demands a cunning appreciation for the nonlinear course of technological advancement.
Social Media NPV is the investment cost required to get social media strategies right. Perhaps it’s an unstable and cloudy measure in an unstable and Cloudy future. But: knowing uncertainties helps us to account for them. If your enterprise is looking at Social Medial ROI without discounting the effect of future changes, then you risk falling behind. This is as much a problem of strategic quality as it is about successful quantity.
So, what do you think? Am I introducing another three letter word to busy discussion? Or is this a useful intuition pump?