Before The Blogosphere, Was The Biosphere

Alan Watts was the Seth Godin of spirutality. It’s true.

What I mean is that Seth Godin’s genius is simply his ability to apply common sense and a reverse-engineering perspective of things we take for granted through our prejudices to provide marketers with brilliant insights into the truth buried right under their collective noses.

Alan Watts did a similar thing for spirituality, Zen and religion in general. When you listen to his lectures, or read his writings, you get the sense that he was a man who saw life with a clarity few of us have. His was a philosophical view that can help ease whatever existential anxiety all of us experience from time to time. And in business, there is a surplus of existential anxiety. In fact, it’s a paralytic these days.

Why do I bring Seth Godin and Alan Wats into the same post? Because our marketing efforts run the risk of influencing the natural environment that supplies our life. Remarkable businesses are those businesses that achieve capitalist creativity with the grains of nature, not against them.

If I had to summarize Seth Godin in a few words it would be this:

Seth Godin in Four Words:

Don’t be a stunad!

And if I had to summarize Alan Watts in a few words it would be this:

Alan Wats in Two Sentences:

This is it. So become what you are.

I am not an environmental specialist, activist or alarmist. But I do love nature’s difficult beauty, it’s labors, productions, curiosities and wholeness. Nature can wreck you, but it makes you too. Nature is pure marketing genius. The peacock feather is brilliant copy for the species.

It’s a distribution channel. It’s an information matrix. It’s a connected webbing of subtle interconnections. It’s social, even if we don’t see the socializing going on among the tiniest cellular organisms. We have a lot to learn from nature. After all, our sciences and art are inspired from intently observing nature. Nature is not expired from us. But we do trample on the roots that supply our lifestyle.

So, how do we solve the problem of surviving the fruits of nature’s tenuous bounty (which is what the buisness of marekting serves) while preserving the very environment which endows us with the very abilities to survive nature’s harshness?

We can’t transform ourselves. We already are what we ever will become. And yet it seems that we have to transform ourselves if we are to get through The Dip of enviornmental self-abuse. How do we overcome this dilemma?

To help marketers get a better understanding of how to relate back to nature as model for their marketing efforts I recommend brewing a cup of Japanese tea (or a freshly ground cup of Joe) and watching Alan Watts discuss our one of the most pressing dilemmas of our time:

We all have nature to look after, both as model and as child (which is parent to the adult). You can laugh about Alan Watts being useful to marketers. But, after all WOM and viral marketing are phenomena which are derivatives of processes that have occurred through genetic mechanisms for Billions of years without a break in the chain. It’s valuable, and priceless.