Tag Archives: Social Networking
The ROI of the Tweet
Image by TW Collins via Flickr Is Twitter a sales tool? Can it “drive” sales? If so, what’s the return on investment of a tweet? Most executive teams today still view the world through the lens of the assembly-line. They … Continue reading
Digital Vertigo and the Cult of Authenticity
When status quos collapse, for whatever reasons, are their replacements necessarily better? Does the demise of traditional media powers mean that new media powers will lead to more Democracy? Will cultivated professions which require years of training and mistakes and … Continue reading
Filed under Web
66 Ominous Predictions About Twitter in Healthcare
Is Twitter safe and effective? Several years ago, as a second-career registered nurse practicing critical care – having a prior background in enterprise working with fairly sophisticated information technologies – it was all too easy for me get frustrated with … Continue reading
Filed under twitter
Pharma Presentation on the Real-Time Consumer at CBI
I’m speaking today at CBI’s 2nd Annual Conference on emerging media for Pharmaceutical and Biomedical industries. You can follow the Twitter stream using #Pharma as the tag. Here’s the presentation. A compendium with more detailed notes will be published later. … Continue reading
Filed under Pharma
