Tag Archives: social media
Conversation Is Not A Strategy – Video
I don’t agree with the first thesis of the Cluetrain Manifesto which asserts: Markets are conversations. There’s a measure of truth to it, but it’s an assertion that can lead marketers down a narrow path that obstructs a larger view … Continue reading
Filed under marketing
Instant Is Not Real-time
Image via Wikipedia Should Enterprise software be like Facebook? That’s a question Salesforce CEO Mark Benioff recently raised. While reading Dennis Howlett’s analysis, Dennis makes a very simple but easy-to-overlook point about the difference between instant media and real-time media. … Continue reading
Filed under healthcare
The Vaporization of Marketing
Image via Wikipedia Was your company blogging ten years ago? If not then why? Google made it easy for you and now you’ve lost ten years of priceless link juice. Given the fragmentation of media in the last ten years, … Continue reading
Filed under marketing
Foursquare Is Powerful Enough to Cure Insomnia and Depression
So I’ve been toying around with Silicon Valley’s latest toy Foursquare. I realize geolocation services are going to become very big this year as mobile and social become more common. But sometimes I wonder how carried away evangelists can get … Continue reading
Filed under Foursquare
Sorry We Won’t Be Putting Pieces Together This Year
In crazy, upending, fast-changing times, the world starts to fall to pieces. Our ability to cheaply connect at the speed of light is disrupting many game boards – newspapers, traditional marketing, customer service, even personal friendship. Puzzles that were once … Continue reading
Filed under Business
