I’m a big believer in connections. The Web is opening up novel ways of connecting machines with machines and people with people. Networks that used to take months or years to create can now be established in days or even hours. For Life Sciences industries, this means biologists, engineers, doctors, consumers, government agencies and marketers [...]
Posts Tagged as ‘social media’
February 28, 2010
Conversation Is Not A Strategy – Video
I don’t agree with the first thesis of the Cluetrain Manifesto which asserts: Markets are conversations. There’s a measure of truth to it, but it’s an assertion that can lead marketers down a narrow path that obstructs a larger view of the possibilities of media. If markets were indeed conversations, then we all could get [...]
Filed under marketing
Tags: Add new tag, Cluetrain Manifesto, marketing, social media, Social network
February 26, 2010
Instant Is Not Real-time
Image via Wikipedia
Should Enterprise software be like Facebook? That’s a question Salesforce CEO Mark Benioff recently raised. While reading Dennis Howlett’s analysis, Dennis makes a very simple but easy-to-overlook point about the difference between instant media and real-time media. It’s an important point, one I believe gets lost in the noise and hype about social [...]
Filed under healthcare
Tags: Add new tag, Dennis Howlett, facebook, Instant Messaging, Salesforce.com, social media, twitter
February 4, 2010
The Vaporization of Marketing
Image via Wikipedia
Was your company blogging ten years ago? If not then why? Google made it easy for you and now you’ve lost ten years of priceless link juice. Given the fragmentation of media in the last ten years, it’s clear now just how relatively little work you actually had to do back then. But [...]
Filed under marketing
Tags: Add new tag, Business, Communication, marketing, Public relations, social media
January 17, 2010
Foursquare Is Powerful Enough to Cure Insomnia and Depression
So I’ve been toying around with Silicon Valley’s latest toy Foursquare. I realize geolocation services are going to become very big this year as mobile and social become more common. But sometimes I wonder how carried away evangelists can get sometimes.
Anyhoo, I haven’t seriously used Foursquare but have been intruiged by its usage – it [...]
Filed under Foursquare
Tags: Add new tag, Foursquare, Get Satisfaction, social media, twitter, Yelp
