Tag Archives: Social Capital
Social Capital: An Accounting View of New Media
What value is measurement of value? What’s really the point of measuring anything? Quick-to-the-chase answer: decision-making. If a measurement can’t help you to decide, it’s probably irrelevant. We all know that not everything of value can be measured and not … Continue reading
Filed under Accounting
What Do We Know About Social Software & Social Capital?
These are some thoughts and questions that came to my mind after today’s #HCMKTG chat (2pm EDT every Friday). Two observations in particular came to mind: Subtle changes in social software can greatly impact the community reach and use of … Continue reading
Filed under social media
The Social Capital Algorithm
What exactly is the economics of social media marketing? What is the cornerstone of the economic principles underlying the nebulous structure of social connectivity? These are big tough questions which deserve far more attention than this post will pay. For … Continue reading
Filed under Business
