Tag Archives: roi

July 7, 2008

A Model for Real-Time Medical Mircroblogging

Peviously, I expounded shortly on the utility of using a Twitter-like service for medical and other healthcare professionals. Right now, Twitter’s reliability, feature-limitations, spam susceptibility and other problems make the Twitter platform shaky for more professional use in healthcare. But … Continue reading →

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Tagged as ESME, healthcare, Instant messaging & messengers, roi, SAP, Short message service, social media, twitter

June 25, 2008

Blog ROI: It’s About Value, Stupid!

Simple question: why would a hospital have a blog? Or use Twitter? Or maybe even FriendFeed? Simple answer: value. A hospital aught to be one of the most valued kinds of facilities in our communities. Every effort aught to be … Continue reading →

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Tagged as Blogging, FASB, Financial Accounting Standards Board, GAAP, healthcare, hosptial blog, Long Tail, roi, social media, Web 2.0