Tag Archives: Rate of return
Overcoming Pharma’s Social Media Anxiety Disorder
There’s been an ongoing discussion about how the Life Sciences industries can face and integrate recently evolving media which the Web has been and continues to sprout. Remarkable as they are, the discussions are endless and most loop back into … Continue reading
Filed under Pharma
The ROI of the Tweet
Image by TW Collins via Flickr Is Twitter a sales tool? Can it “drive” sales? If so, what’s the return on investment of a tweet? Most executive teams today still view the world through the lens of the assembly-line. They … Continue reading
Introducing Social Media NPV
Last night’s Twittering produced some interesting discussion about Social Media ROI. It started off when Liz Strauss tweeted a link to What Is The ROI for Social Media? In a humorous mood, I joked that we will now need Social … Continue reading
Filed under social media
