Tag Archives: Public relations
Socialganda
Socialganda = Social Media + Propaganda. Socialganda. Almost a century ago, Sigmund Freud’s nephew Edward Bernays pretty much fathered what we came to know as Propaganda. Bernays understood the susceptibility of crowds to manipulation – thus the benefits of being … Continue reading
Filed under social media
The Vaporization of Marketing
Image via Wikipedia Was your company blogging ten years ago? If not then why? Google made it easy for you and now you’ve lost ten years of priceless link juice. Given the fragmentation of media in the last ten years, … Continue reading
Filed under marketing
Do Normal People Follow Big Pharma On Twitter?
Do “normal” people – patients, doctors, nurses, pharmacists, life scientists, etc – follow Big Pharma on Twitter? I’ve long had a hunch that most of the followers (and by followers I mean people who are actually paying attention) of Pharma … Continue reading
Lie, Disappoint and Steal…21st Century Tips for Marketers
Everyday on Twitter and everywhere else on the web I read variations of this question: “How do I use Twitter [insert a million other social media services] to market my company/brand/product/service?” I see this question raised by smart people who … Continue reading
Filed under Uncategorized
