Tag Archives: Pharmaceutical industry
Overcoming Pharma’s Social Media Anxiety Disorder
There’s been an ongoing discussion about how the Life Sciences industries can face and integrate recently evolving media which the Web has been and continues to sprout. Remarkable as they are, the discussions are endless and most loop back into … Continue reading
Filed under Pharma
What Pharma Advertising Should Be Made Out Of
The Pharmaceutical industry has effectively made a mockery of itself with television advertising (harsh assessment, I know, but bear with me). In the late 1980s – 30 years after television advertising was figured out – Pharma finally jumped into the … Continue reading
Filed under marketing
