Tag Archives: marketing

Healthcare Uses of Social Media

Last week I presented at the Social Media Plus Summit and discussed the importance of understanding the nature of emerging media before just jumping into the latest craze. Healthcare adoption of emerging technologies (not just new media) needs to be … Continue reading

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fPatient – Ethics and Mediocrity in Healthcare Marketing

I’m not a fan of buzzwords: not only do they tire with time but they also constrict discussion and usually end up being the object of unimaginative and disconnected marketing efforts. In recent years, we have seen the emergence of … Continue reading

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Strategic Questions for Proficient Business Blogging

Image via Wikipedia There’s all sorts of advice on why and how to blog. Everything about blogging has already been blogged about. And yet, many businesses haven’t even scratched the surface to understand what blogging is actually about and what … Continue reading

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All Marketers Are Dopes

Image by bijoubaby via Flickr Do you agree? Do you disagree? You clicked the link, didn’t you? Either because you agreed or – perhaps more so – because you disagreed or were offended. Did I linkbait you into coming here? … Continue reading

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8 Stages of Social Media Psychosis

Even though it’s 2010, the talk and hype orbiting around social media cintinues. In fact, it seems to be getting louder. So I put together a Prezi: 8 Stages of Social Media Psychosis (some language may be harsh). For those … Continue reading

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