Tag Archives: hospital

Better to Play It Safe

When a new force in the world makes life more difficult and frightening and upturning – like the Web – the stakes get higher. So many things can go wrong if you don’t do it right. You can get stampeded … Continue reading

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Filed under marketing

Components of Hospital Branding: A Rant

Along the lines of social capital, I’ve thought about hospital branding and why it’s an important part of any health care system. Marketing has a bad reputation (and deservedly so in part), but it’s a critical feature of delivering the … Continue reading

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Filed under Blogging

Bloggers Wanted: Why You Should Volunteer for a Hospital Blog

Of the billions of bloggers out there (albeit most with an average readership of 1), how many talented ones would be willing to volunteer their time to help out a community hospital with its blogging? As I’ve discussed in the … Continue reading

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Filed under Blogging, healthcare

Elements of Hospital Blogging…Some of the

Image via Wikipedia My post on Blog ROI generated some excellent questions about how to face the specific challenges of hospital blogging. There’s a lot of unchartered territory, and I doubt that any one person or group has all the … Continue reading

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