Tag Archives: Business
A Question Concerning the Ethics of Social Media Presence
Image by davemc500hats via Flickr Question: If, as CEO of a company, you personally and passionately oppose Facebook’s Privacy policies and methods, would you withhold having any presence on the site, regardless of what it may cost you? I’m an … Continue reading
Filed under marketing
Strategic Questions for Proficient Business Blogging
Image via Wikipedia There’s all sorts of advice on why and how to blog. Everything about blogging has already been blogged about. And yet, many businesses haven’t even scratched the surface to understand what blogging is actually about and what … Continue reading
All Marketers Are Dopes
Image by bijoubaby via Flickr Do you agree? Do you disagree? You clicked the link, didn’t you? Either because you agreed or – perhaps more so – because you disagreed or were offended. Did I linkbait you into coming here? … Continue reading
Overcoming Pharma’s Social Media Anxiety Disorder
There’s been an ongoing discussion about how the Life Sciences industries can face and integrate recently evolving media which the Web has been and continues to sprout. Remarkable as they are, the discussions are endless and most loop back into … Continue reading
Filed under Pharma
What Pharma Advertising Should Be Made Out Of
The Pharmaceutical industry has effectively made a mockery of itself with television advertising (harsh assessment, I know, but bear with me). In the late 1980s – 30 years after television advertising was figured out – Pharma finally jumped into the … Continue reading
Filed under marketing
