Category Archives: Pharma
Digital Pharma West in San Francisco
I’m heading out to San Francisco where I’m co-producing Digital Pharma West where I’ll be on a panel to discuss, among other things, Pharma’s integration of emerging technologies. I’m excited because I get to meet a lot of brilliant people … Continue reading
Favorited by Pixels and Pills List of Pharma Tweeters
I’m not a particularly big fan of lists of “thought leaders” and such, but occasionally a smart group of people compile some useful observations about folks who are passionate about a topic or field. The good folks over at Pixels … Continue reading
Filed under Pharma
Overcoming Pharma’s Social Media Anxiety Disorder
There’s been an ongoing discussion about how the Life Sciences industries can face and integrate recently evolving media which the Web has been and continues to sprout. Remarkable as they are, the discussions are endless and most loop back into … Continue reading
Filed under Pharma
Pharma’s Social Media Onion
I’m a big believer in connections. The Web is opening up novel ways of connecting machines with machines and people with people. Networks that used to take months or years to create can now be established in days or even … Continue reading
Filed under Pharma
The ROI of the Tweet
Image by TW Collins via Flickr Is Twitter a sales tool? Can it “drive” sales? If so, what’s the return on investment of a tweet? Most executive teams today still view the world through the lens of the assembly-line. They … Continue reading
