Category Archives: marketing
A Question Concerning the Ethics of Social Media Presence
Image by davemc500hats via Flickr Question: If, as CEO of a company, you personally and passionately oppose Facebook’s Privacy policies and methods, would you withhold having any presence on the site, regardless of what it may cost you? I’m an … Continue reading
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All Marketers Are Dopes
Image by bijoubaby via Flickr Do you agree? Do you disagree? You clicked the link, didn’t you? Either because you agreed or – perhaps more so – because you disagreed or were offended. Did I linkbait you into coming here? … Continue reading
Better to Play It Safe
When a new force in the world makes life more difficult and frightening and upturning – like the Web – the stakes get higher. So many things can go wrong if you don’t do it right. You can get stampeded … Continue reading
Conversation Is Not A Strategy – Video
I don’t agree with the first thesis of the Cluetrain Manifesto which asserts: Markets are conversations. There’s a measure of truth to it, but it’s an assertion that can lead marketers down a narrow path that obstructs a larger view … Continue reading
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Content is King – Context is Kingdom – Process is Power
A king without a kingdom is a pawn. A kingdom without power is checkmated. After listening and meeting companies and the agencies that want to do business with them, one theme has emerged: so many of them don’t know what … Continue reading
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