Phil Baumann

better living through enquiry

Posts in the healthcare category

@MD_chatOver a year ago, I started RNchat, a Twitter chat for registered nurses. At that time, I considered launching a similar venture for physicians, but decided that eventually some physician would take a stab at creating one.

It’s been a year, and after seeing the success of RNchat and the need for the perspective of physicians, I realized I should re-visit the idea of a Twitter chat for physicians. After teasing it several weeks ago from @HealthIsSocial, it was clear that there was a lot of interest.

So earlier today I announced the launch of MDchat. The hashtag will be #MDchat and the Twitter account that will administrate it is @MD_chat (mind the underscore).

The full post with the details and the rationales for launching this novel little platform for physicians is right here.

This kind of venue may not be for every physician. That’s OK. But my feeling is that there is a growing realization that the emerging technologies of our century beg to be discerned by all fields – and medicine is certainly no exception.

Feel free to join in! You can Follow @MD_chat right here.

Mayo Clinic recently announced its Center for Social Media and I”m happy to be on their external¬†advisory board.

Although there are other similar ‘centers’ or clubs, I believe Mayo Clinic’s may actually be the first major brand – not just healthcare brand – to do something like this. It’s an important step to take and I certainly look forward to seeing it evolve.

Mayo Clinic is still in the process of selecting more members for the board via crowdsourcing. Go ahead and nominate someone you think can make a difference.

I’m hoping to see the composition of the entire board.

This is first step in a long journey as our world continues to adopt evolving technologies. We need all perspectives looking at this, and having Mayo Clinic invest in such an undertaking speaks to the mainstream arrival of emerging media.

@PhilBaumann

Last week I presented at the Social Media Plus Summit and discussed the importance of understanding the nature of emerging media before just jumping into the latest craze.

Healthcare adoption of emerging technologies (not just new media) needs to be done with a robust understanding of them in accordance with strategic visions. Privacy isn’t the only consideration in healthcare: dignity, content, information and excellence in communication and community-building are just a few of the others.

I wanted to go beyond that typical social media hype and give a deep view of what’s needed in healthcare communications. Included are some slides on how Information and Content related with each other in order to provide true empowerment for patients.

You can view my presentation below or over here (there’s also another copy here).

[scribd id=31944796 key=key-1j7yh6xsmhe6rkumhf1l mode=slideshow]

Too often, organizations and industries attempt to integrate new technologies without delving deeper into their ramifications, possibilities and limits. As a result, they often run into trouble and then back away, leaving internal champions frustrated. Understanding is the first step toward doing. Paradoxically, though, with emerging technologies you need to do a bit of both at the same time.

If you would like to see me speak to your organization or help conduct personalized workshops and bring some perspective and orientation on process design, email or call me: info@CareVocate.com – 484-372-0451.