More on this video over on Health Is Social.
Just a few updates on what I’ve been up to for regular readers.
After spending a few years discussing how healthcare and other related industries aught to approach emerging media – and having met some wonderful people on the way – I decided to carve out some web real estate to focus on the social aspects of healthcare and the health aspects of social.
I wanted to design a place where I could bring together the talents and interests of others who are playing some part in making healthcare better. I also wanted a place where I could continue to offer my views not only on healthcare’s adoption of social media but also how the industry can go way beyond the tools and design more social business processes to deliver better care, foster better collaboration and forge new ways of researching.
I totally know what I’m about to say sounds (and is) cocky but I’ll say it anyway: Now that the healthcare industry is catching up to what me and a few others we talking about years ago, I now get to talk about things ahead of time once again. A lot of the active discussions about healthcare and emerging media right now are where they were for a lot of other industries back in 2008 (and that’s OK). There I said it. I’m Phil from the Future – what else can I say?
Anyway, the tagline for this blog a long time ago was “Health Is Social”. So I decided to take that line and create HealthIsSocial.com. Simple as that.
The site has garnered positive early response. In fact, on August 26, 2010 (1:00pm-3:00pm EDT), I’ll host a Webinar Healthcare Social Media: Perspectives in Practice. Go check it out – if you like what you see, spread the news. My friend Bob Fine – who ran a series of conferences on Twitter and Government 2.0 - will be helping me out with these Webinars.
I’ll continue to post here as well. The content may expand to other interests but I’ll always have my eyes and ears on what’s going on in healthcare.
I’ve always been a lover of ideas – no matter how big or small. Ideas power the world.
But ideas also need execution. Accordingly, I’ve been investing efforts to build out those ideas and the networks needed to get them rolling.
In the meantime, I’ll continue to share my ideas here – small, medium and ginormous.
Cheers, my friends – and thank you for listening!
There’s all sorts of advice on why and how to blog. Everything about blogging has already been blogged about. And yet, many businesses haven’t even scratched the surface to understand what blogging is actually about and what roles it may play in their overall strategy and presence – on and offline.
But all businesses have different going concerns and goals and strategies. Every media, communications and marketing strategy is different from the other.
While helping out a friend, I offered a bunch of questions for her to answer, figuring that the exercise of questioning may be more insightful and valuable than straight tips. I’m publishing an upgraded version of those questions here because there’s a ton of “expert” advice out there which you can find simply by Googling keywords related to blogging and business. The fact is, however, your business needs to do a deep self-assessment of its goals, culture, resources, tactics and strategies before just following a pre-fabricated set of instructions.
NOTE: when I use the word “blogging” I don’t just mean the publishing of content on a website. No, for me blogging is about proficiency in communications, ecosystem awareness, audience building and dialogue: from traditional to emerging media. Blogging involves a new set of skills which business should acquire and hone, to be overlayed on top of their bread-and-butter marketing and communication expertise. Blogging is a constant learning process. It’s also a way to reveal strengths and weaknesses inherent in organizations, their cultures and their processes – and thus the importance of questioning within the larger context of strategy.
With that in mind, here are the questions.
There they are. Take your time answering these questions because they aren’t just about blogging: they’re about your understanding of how media and your business intertwine.
I listed 13 – which some believe is an unlucky number. So if you’re superstitious, you’ll have to come up with at least one more.
What questions do you think you need to ask yourself?