Monthly Archives: March 2010

Overcoming Pharma’s Social Media Anxiety Disorder

There’s been an ongoing discussion about how the Life Sciences industries can face and integrate recently evolving media which the Web has been and continues to sprout. Remarkable as they are, the discussions are endless and most loop back into … Continue reading

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Filed under Pharma

Will Checkins Be The New Inbound Links?

Image by waynesutton12 via Flickr After having had some fun half-mocking health care uses of location-based media such Foursquare, BrightKite and Gowalla, I do think these services represent a small part of larger set of trends. Although these services have … Continue reading

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Filed under Foursquare

Pharma’s Social Media Onion

I’m a big believer in connections. The Web is opening up novel ways of connecting machines with machines and people with people. Networks that used to take months or years to create can now be established in days or even … Continue reading

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Filed under Pharma

Auto-captions on Youtube: All Our Base Be Long Us

The other day I posted this video: Today I downloaded Google’s transcription of the audio and thought I pass this along to you just for fun. The results a pretty much bizarre. Oh, the SEO implications! My favorite clip is … Continue reading

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Filed under Youtube

Better to Play It Safe

When a new force in the world makes life more difficult and frightening and upturning – like the Web – the stakes get higher. So many things can go wrong if you don’t do it right. You can get stampeded … Continue reading

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Filed under marketing