Monthly Archives: February 2010
The Vaporization of Marketing
Image via Wikipedia Was your company blogging ten years ago? If not then why? Google made it easy for you and now you’ve lost ten years of priceless link juice. Given the fragmentation of media in the last ten years, … Continue reading
Filed under marketing
The ROI of the Tweet
Image by TW Collins via Flickr Is Twitter a sales tool? Can it “drive” sales? If so, what’s the return on investment of a tweet? Most executive teams today still view the world through the lens of the assembly-line. They … Continue reading
