Monthly Archives: February 2010
Conversation Is Not A Strategy – Video
I don’t agree with the first thesis of the Cluetrain Manifesto which asserts: Markets are conversations. There’s a measure of truth to it, but it’s an assertion that can lead marketers down a narrow path that obstructs a larger view … Continue reading
Filed under marketing
Instant Is Not Real-time
Image via Wikipedia Should Enterprise software be like Facebook? That’s a question Salesforce CEO Mark Benioff recently raised. While reading Dennis Howlett’s analysis, Dennis makes a very simple but easy-to-overlook point about the difference between instant media and real-time media. … Continue reading
Filed under healthcare
The Winkler Nurses Case on #RNchat
When I started #RNchat last year (@RNchat on Twitter), my hope was to assemble a simple and supple forum for nurses and the public to discuss important issues from the perspective of a diverse group of people. Here’s a re-post … Continue reading
Content is King – Context is Kingdom – Process is Power
A king without a kingdom is a pawn. A kingdom without power is checkmated. After listening and meeting companies and the agencies that want to do business with them, one theme has emerged: so many of them don’t know what … Continue reading
Filed under marketing
What Pharma Advertising Should Be Made Out Of
The Pharmaceutical industry has effectively made a mockery of itself with television advertising (harsh assessment, I know, but bear with me). In the late 1980s – 30 years after television advertising was figured out – Pharma finally jumped into the … Continue reading
Filed under marketing
