If you’re new to the strange world of social media, you’re probably not tired about discussion of ROI of intangibles like new media. For some of us who live in the echo chamber, it can be a rather tiring nuisance; yet it’s a matter which merits the attention of enterprises exploring their relationship with the Web.
For me, it’s a mostly humorous exercise. Not that I”m opposed to metrics – not by any means: once an accountant, always an accountant. From my perspective, however, quantity and quality are like trough an wave. You might say that in Business, I’m a Taoist.
Earlier today, my friend @NickDawson shared a template he uses as a dashboard to demonstrate ROI. In accordance with my reply to Nick, here’s one of mine (view in fullscreen):
Ultimate Social Media Dashboard
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Wait, let me get this straight, you are advocating that organizations actually act? Like, do something? But…but…but..what about compliance, and what about metrics…and what about legal…and what about ROI…and what about.
Phil, please understand that red tape exists for a reason, its not just something that stands in the way because people are concerned about the unknown or protective of their silos. Red tape is a real and necessity binder that holds us all together.
Nick
Wait, let me get this straight, you are advocating that organizations actually act? Like, do something? But…but…but..what about compliance, and what about metrics…and what about legal…and what about ROI…and what about.
Phil, please understand that red tape exists for a reason, its not just something that stands in the way because people are concerned about the unknown or protective of their silos. Red tape is a real and necessity binder that holds us all together.
Nick
Hi http://lenzaripa.gu