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Another Ultimate Social Media Dashboard

by Phil Baumann on September 30, 2009

If you’re new to the strange world of social media, you’re probably not tired about discussion of ROI of intangibles like new media. For some of us who live in the echo chamber, it can be a rather tiring nuisance; yet it’s a matter which merits the attention of enterprises exploring their relationship with the Web.

For me, it’s a mostly humorous exercise. Not that I”m opposed to metrics – not by any means: once an accountant, always an accountant. From my perspective, however, quantity and quality are like trough an wave. You might say that in Business, I’m a Taoist.

Earlier today, my friend  @NickDawson shared a template he uses as a dashboard to demonstrate ROI. In accordance with  my reply to Nick, here’s one of mine (view in fullscreen):

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From → social media

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