Monthly Archives: July 2009
Social Capital: An Accounting View of New Media
What value is measurement of value? What’s really the point of measuring anything? Quick-to-the-chase answer: decision-making. If a measurement can’t help you to decide, it’s probably irrelevant. We all know that not everything of value can be measured and not … Continue reading
Filed under Accounting
Survey: What Is The Opposite of Twitter?
Image via CrunchBase Having a tough time explaining Twitter to you boss, clients or friends? If you understand something, you should be able to identify its opposite, right? So, what’s the opposite of Twitter? I’ll let you answer the question. … Continue reading
Filed under twitter
The Rules of Tweet Club
Welcome to Tweet Club. That’s what I”m calling my little corner of the Twitterverse. Good tweeters are like good fighters: they have guts, stamina and honor. Do you have what it takes to join Tweet Club? Know what you’re getting … Continue reading
Components of Hospital Branding: A Rant
Along the lines of social capital, I’ve thought about hospital branding and why it’s an important part of any health care system. Marketing has a bad reputation (and deservedly so in part), but it’s a critical feature of delivering the … Continue reading
Filed under Blogging
1001 Remarkable Pharma People to Follow on Twitter
Image by Paul Snelling via Flickr Online, everybody loves lists. A number like 1001 is impressive. But would it be useful? I’ve compiled an extensive, curated list of people (and feeds) focused on Pharma and Life Science. The list continues … Continue reading
