Comments on: Introducing Social Media NPV

By: What Is The NPV Of Social Media? | Social Midea

What Is The NPV Of Social Media? | Social Midea — Sun, 03 Jul 2011 07:51:41 +0000

[...] and return from business activities.So What Is The IRR, NPV and CLTV of Social Media Activities?Phil Baumann writes: “As the Web stretches and as Moore’s Law continues to creep out of microprocessors and into our [...]

By: philbaumann

philbaumann — Wed, 29 Oct 2008 16:06:16 +0000

Yes, I think you did. Although the strategies to use social media might be pretty stable over time, the tools are changing at accelerating rates. NPV is just an “intuition pump” to get people to factor in the (possible) future into their decisions. Yes, don't overinvest in the current tools.

By: The Best ROI Explanation for Social Media and Some Additions | Kyle Lacy, Social Media - Indianapolis

Wed, 29 Oct 2008 12:24:45 +0000

[...] Introducing Social Media NPV [...]

By: Liz Strauss

Liz Strauss — Wed, 29 Oct 2008 11:02:53 +0000

You have a point — it seems to be . . . don't invest too much without considering the future impact of current missed opportunities. Did I get that right?