Comments on: Blog ROI: It’s About Value, Stupid!

By: improvement through web 2.0

improvement through web 2.0 — Sat, 28 Jun 2008 17:23:04 +0000

[...] post on Blog ROI generated some excellent questions about how to face the specific challenges of [...]

By: Phil Baumann

Phil Baumann — Thu, 26 Jun 2008 02:20:10 +0000

@ Nick
Public utilities are in a very similar position.

@ Ed
Thanks for following. Don’t choke though!

@Ken
Those five challenges (and there are many more) all require serious consideration and planning. Blog administration, and monitoring in particular, is key to all of them. Here’s some:

-Hospitals will have to set policies to comply with HIPAA
-Employees will have to get involved (just like you)
-Collaboration with other bloggers & consultation with others will help greatly
-Balancing the risk of blog mistakes (and there will be those) with the opportunity cost of not having any say in the community. After all, it’s mistakes that build character and wisdom.
-New bloggers (esp. in entities like hospitals) need to do their project thrashing before they begin.

I’ll develop the responses to those challenges in future posts. Email me any thoughts or questions you have as you work with your facility. This is all pretty much frontier championing. Good luck!

By: Ken Bavier

Ken Bavier — Thu, 26 Jun 2008 01:53:37 +0000

Thanks for the interesting (and timely for me) post. I am curious as to how you might suggest dealing with those five challenges you mentioned (privacy esp).

I have been asked to look into producing a blog for my hospital whose management style is not very progressive. I know they have great concern with the way the public may view the content of such a blog, and this has prevented them from moving forward thus far. I told them that I thought they would be severely limiting its use and usefulness by restricting access to internal users, and I gather you’d agree.

By: Ed Nicholson

Ed Nicholson — Thu, 26 Jun 2008 00:55:23 +0000

Phil. Excellent post. Lots to chew on for us corporate communicators trying to sell social media to the skeptical. Thanks to @chrisbrogan for the recommendation. You have a new follower.

By: Nick Nichols

Nick Nichols — Thu, 26 Jun 2008 00:01:47 +0000

Wow is right. This post easily adapts to and is applicable to any industry imbued with a “public utility” aspect – like public utilities.

By: This gets my attention | AccMan

This gets my attention | AccMan — Wed, 25 Jun 2008 23:10:02 +0000

[...] and certainly not in knowledge businesses. Then along comes Phil Baumann, who points me to Blog ROI, it’s about value stupid. Phil used to be an accountant who saw the error of his ways and became a healthcare professional. [...]

By: Phil Baumann

Phil Baumann — Wed, 25 Jun 2008 14:07:45 +0000

@ Anthony

Thank you. Looks like you have some useful ROI tools & documents over at ProveIt.

By: Anthony Sarno

Anthony Sarno — Wed, 25 Jun 2008 13:48:11 +0000

Wow, you have a fantastic grasp of value and ROI. Great post