Phil Baumann

better living through enquiry

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Twitter may either be the greatest prank ever played on the internet community or it may be the best thing since sliced bread. It’s easy to make the first case if you read the public timeline for a few minutes. It’s a bit harder to make the second case, but I’ll do my best to make it. Specifically, I’d like to take a stab at offering 140 health care uses for Twitter.

Twitter’s simplicity of functional design, speed of delivery and ability to connect two or more people around the world provides a powerful means of communication, idea-sharing and collaboration. There’s potency in the ability to burst out 140 characters, including a shortened URI. Could this power have any use in healthcare? After all, for example, doctors and nurses share medical information, often as short bursts of data (lab values, conditions, orders, etc.).

CHALLENGES OF HEALTH CARE MICRO-SHARING

Unlike most other kinds of uses of Twitter (daily exchanges between friends, the kind of work @Comcastcares does, etc.), health care related matters pose unique challenges, including but not limited to:

  • Patient dignity and privacy
  • Professional oaths to do no harm
  • Litigation concerns
  • HIPAA

The possibilities that I believe Twitter offers currently far exceeds the constraints. I won’t offer work-around solutions to these constraints in this post. I want to focus on the possibilities because once we see the potential, we may have stonger motivations to deal intelligently with the constraints. So when reading this list, don’t get hung up on the details, the fears, the anxieties that may be provoked by the realities of health care as it is practiced today. It’s the 21st Century: let’s be imaginative, determined and innovative. Let’s be remarkable.

In the health care industry there is often a fine line between caution and fear. It is the fear of change so common in health care that I hope we can overcome. Twitter may be a proving ground of how we overcome our fears, satisfy our cautions and extend the reach of our health care system with web-based technologies and communities.

What follows are uses than can be adopted right now and uses that remain to be developed. What do you think health care will look like in 2099? Will we still be using paper medical records or will we be using technologies that other industries use? Will we transcend our accustomed ways of thinking and re-socialize ourselves for how we interact with each other in an exponentially changing technoscape?

I hope this list sparks debate to help answer those questions. Here are the suggestions.

140 HEALTH CARE USES FOR TWITTER

  1. Tissue recruitment (for kidney and other organs, including blood)
  2. Epidemiological survey
  3. Disaster alerting and response
  4. Emergency response team management
  5. Supportive care for patients and family members
  6. Diabetes management (blood glucose tracking)
  7. Maintaining a personal health diary
  8. Adverse event reporting in the clinical setting and other pharmacovigilance functions
  9. Emitting critical laboratory values to nurses and physicians
  10. Alarming silent codes (psychiatric emergencies, security incidents)
  11. Drug safety alerts from the FDA
  12. Risk management communication
  13. Augmenting telemedicine
  14. Issuing Amber alerts
  15. Issuing alerts for missing nursing home residents
  16. Exercise management and encouragement
  17. Weight management and support
  18. Biomedical device data capture and reporting
  19. Nutritional diary and tracking
  20. Coordinating preoperative, perioperative and postoperative care (among pharmacy, nursing and surgical services)
  21. Medical service collaboration in the clinical setting
  22. Triage management in emergency rooms
  23. Census management/monitoring
  24. Arranging outpatient care
  25. Crowdsourcing for health care resources
  26. Shift-bidding for nurses and other health care professionals
  27. Mood tracking (for patients with bipolar and other mood disorders)
  28. Patient care reminders in the clinical setting
  29. Prescription management, including pharmacy refill reminders
  30. Daily health tips from authoritative sources
  31. Location awareness during crisis
  32. Occupational safety response
  33. Hazardous materials communication
  34. “Quick and dirty” diagnostic brainstorming between physicians (e.g. ’symptom clustering’)
  35. Clinical case education for (residents following attendings)
  36. Physician opinion-sharing
  37. Promoting Domestic Violence awareness
  38. Raising Child Abuse awareness
  39. USMLE preparation for medical licensing
  40. NCLEX for preparation for nursing licensing
  41. Recruitment of health care staff
  42. Alcohol and other substance abuse support
  43. Issuing doctor’s orders
  44. Environmental alerts: pollen counts, pollution levels, heat waves, severe weather alerts
  45. Remote wound care assistance
  46. Rural area health care communication
  47. Micro-sharing of pertinent patient information
  48. Micro-sharing of diagnostic results (blood tests, echocardiography, radiological images)
  49. Internal facility customer service (a hospital equivalent of @Comcastcares – c’mon hospitals!)
  50. Publishing health-related news
  51. Psychiatric “check-ins” for patients
  52. Nursing mentoring and collaboration
  53. Publishing disease-specific tips
  54. Childcare support
  55. Fund raising for hospitals and health-related causes
  56. Updating patient family members during procedures
  57. Live-tweeting surgical procedures for education
  58. Rare diseases tracking and and resource connection
  59. Reporting hospital staff injuries
  60. Tracking patient trends
  61. Tracking disease-specific trends
  62. Checking hospital ratings with other health care consumers
  63. Providing around-the-clock disease management
  64. Connecting genetic researchers with physicians
  65. Publishing the latest advances in biomedical devices
  66. Tracking antibiotic resistance
  67. Real-time satisfaction surveys with immediate follow-up for problem resolution
  68. Issuing asthma alerts
  69. Data collection for tracking facility patterns (process-performance, supply-chain and staffing problems)
  70. Live-tweeting medical conferences
  71. Keyword-tracking of health-related topics via Search.Twitter
  72. Posting quick nursing assessments that feed into electronic medical records (EMRs)
  73. Improving medical rounding systems
  74. Clinical trial awareness
  75. Hospital administration
  76. Sharing peer-to-peer reviews of articles of interest
  77. Connecting patients with similar disease processes
  78. Enhancing health-related support groups (e.g. buddy-systems for depression)
  79. Providing smoking cessation assistance
  80. Medical appliance support (e.g. at-home: colostomy care, infusion-pumps, wound-vacs)
  81. Reporting medical device malfunctions
  82. Tweeting updates to facility policies and procedures
  83. Arranging appointments with health care providers
  84. Product safety alerts
  85. Food safety alerts
  86. Information on women’s health
  87. Pain management
  88. Hospital reputation monitoring
  89. Publishing hospital-sponsored events in local communities
  90. Community health outreach
  91. Bioterrorism awareness and preparedness
  92. Issuing updates to hospital services to the public
  93. Insurance claim management
  94. Ethical, permission-based following of patients
  95. Micro-sharing consent for surgical and other procedures
  96. Patient-sharing of health-related experiences
  97. Posting ‘bread crumbs’ of facility experiences (”I had a bypass at this hospital and it went well but the food almost killed me.”)
  98. Patient searches for others confronting similar problems
  99. Stress management
  100. Mental health awareness
  101. Posting homeless shelter needs
  102. Food bank resource management
  103. Transmitting patient data to patients who are traveling abroad
  104. Generating streams of authoritative health care content online
  105. Exposing medical quakery
  106. Micro-sharing documentation for advanced medical directives
  107. Discussing public health care policy
  108. Developing stronger patient-provider relationships
  109. Tracking the safety and efficacy of pharmaceuticals
  110. Following health marketing
  111. Tracking influenza alerts from the CDC
  112. Exchanging/soliciting scientific validation of alternative health claims
  113. Following ad-hoc conferences on eHealth like HealthCampPhila
  114. Tracking toxic diseases
  115. Tracking HIV news
  116. Issuing/exchanging dietary tips
  117. Tweeting what you eat
  118. Comparing nursing home performance
  119. Coordinating clinical instruction
  120. Communicating with nursing supervisors
  121. Public safety announcements
  122. Tracking FDA guideline updates
  123. Tracking the progress of developing pharmaceuticals
  124. Broadcasting infant care tips to new parents
  125. Publishing vaccination/immunization services locations, hours and reminders
  126. Reporting adverse events to FDA (currently not available via Twitter: why not?)
  127. Obtaining information on Medicare and Medicaid
  128. Case management functions
  129. Clinical education coordination
  130. Facilitating patient-transfer processes
  131. Patient-information retrieval
  132. Reporting breeches of universal precautions in health care facilities
  133. Posting daily nursing tips
  134. Exchanging physician humor (we’re all human)
  135. Closing the digital divide with respect to health care information
  136. Coordinating allied health care services during patient admissions
  137. Coordinating patient discharges with all services
  138. Post-discharge patient consultations and follow-up care
  139. Helping device technicians to communicate directly with manufacturers
  140. Discussing HIPAA reform in the age of micro-sharing

There they are: 140 health care uses for micro-sharing platforms like Twitter. Implementing these uses can be enormously challenging (and even impossible) on Twitter given today’s constraints. For many of these uses, other more robust and secure micro-sharing platforms will be needed (e.g. Yammer or ESME). Certainly, Twitter offers a model of how micro-sharing can be used for a wide range of purposes. If social media marketers can figure out how to use Twitter, health care professionals can also figure out how to use micro-sharing.

HEALTH CARE SHOULD BE THE LEADER IN MICRO-SHARING

With 26 letters in the alphabet arranged within 140 characters, there are over 1.2 x 10^198 possible character combinations (thank you @symtym). Of course, the number of meaningful sentences is far less than that but a point stands out: there’s a virtually infinite number of short pulses of (meaningful) information that Twitter can facilitate.

With that kind of power, health care should be a leader in micro-sharing, not a lagger.

WHAT HAVE I MISSED? WHAT CAN YOU CONTRIBUTE?

I have probably missed some incredibly important healthcare uses for Twitter. I am also probably missing specific Twitter accounts that should be included as links in the list. Please contribute and I will continue to refine the list.

Visitors: please add to the list, make comments, ask questions, offer critique. It’s your health, it’s your century and it’s your right and responsibility to make this list as practical as possible. I’m doing my best to do my part. Your turn.

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[NOTE: Major edits to this list based on feedback and the nature of the content will be disclosed.]

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  • PAUL J DORIO, MD

    April 24, 2010 at 7:28 pm | Reply

    Thanks for your comments about health care systems/providers using Twitter and the like. I too have been trying to figure out its utility, especially of late. I have an account (@pjdorio) and have been tweeting relevant comments to radiology, interventional radiology, nch hospital system (my hospital system) and ndic (my clinics) in Naples, Florida. The tweets I have been posting are attempts to inform and hopefully offer insight into “why should I care about…” ndic/nch/radiology/paul dorio, etc. Although I have not yet gotten any replies, it is apparent to me that Twitter has progressed and is definitely and up and coming communication network, similar to Facebook, only a bit more one-way and open-ended. If you have any other suggestions to offer, which could help me get my message out (Namely: “I and the people I work with are the greatest thing since sliced bread and here’s why”) I’d appreciate any suggestions you may have. Thanks very much!

    • philbaumann

      April 24, 2010 at 7:34 pm | Reply

      Paul -

      Great to see you trying to integrate these media into building awareness. There’s all sorts of ways to use them, and you’ll probably eventually find your own “voice”.

      You could also encourage staff, particularly nurses, to join @RNchat – a weekly Twitter chat for nurses.

      If you have any questions, you’re certainly welcome to connect with me on Twitter (@PhilBaumann) or just call me – the old fashioned way: 484-362-0451.

      Phil

  • Serdar

    May 4, 2010 at 7:00 pm | Reply

    HEALTH CARE SHOULD BE THE LEADER IN MICRO-SHARING

    I think so, nice blog thanks.

  • Pharmacy Mart

    July 3, 2010 at 12:20 pm | Reply

    Excellent talk for Medicine 2.0 fans

    Hello
    Wondering what you think of these suggestions in the light of your experiences with twitter and with healthcare communications so far?
    Thanks
    Anne Marie

    PS I think that we are mistaken to start with the tool and then look for applications. Better to describe the problems and then try and find the best way of addressing them.

    Pharmacy Mart
    williamsjohn333

  • Paul Dorio

    July 16, 2010 at 1:04 pm | Reply

    Phil,
    Hey, just wanted to throw out an unsolicited update. I’ve been using Twitter like crazy since I first posted on your site and it has been fascinating. The speed of information dissemination is great. I typically will see headlines, links, etc about news that then gets broadcast hours later on traditional media. In addition, I’ve found an outlet that hopefully will help me reach more people and help them to the best of my abilities. Web 2.0 is definitely changing the ball game. I can’t wait to see what is just around the proverbial corner. Happy tweeting/blogging/IM’ing (email is almost as slow as snail mail at this point!)

    • Phil Baumann

      July 16, 2010 at 1:11 pm | Reply

      Hi Paul!

      Thanks for stopping by again!

      Yes, things have move along since the time of the original post in January 2009!!

      Twitter continues its upward flight – how long it will sustain remains to be seen. But I think the general premise of Twitter is here to stay: it’s becoming a staple of communication.

      Since the post, I’ve come to see Twitter’s use as a new kind of communication protocol, over which I think we’ll see machines starting to use.

      I don’t think we’ve seen Twitter’s full potential yet.

      Wait until the Machine Tweets :)

      Good to see you here again!

      Phil

  • Rebecca Kiki Weingarten

    July 16, 2010 at 1:33 pm | Reply

    Fantastic list!! I’m going to point all my Health Care clients to it! There’s something for everyone!

    • Phil Baumann

      July 16, 2010 at 1:39 pm | Reply

      Thanks, Rebecca!

      Twitter’s the darnedest thing, huh?

      On the surface it seems so trivial & frivolous.

      And yet, it’s simplicity is its complexity.

      And although it may not be soon, I think the premise of Twitter – in combination with robust enterprise software – could reap enormous benefits in healthcare.

      Thanks!

      Phil

  • Kamagura

    September 24, 2010 at 3:47 am | Reply

    Hello,
    I think healthcare should be the leader in micro-sharing.
    http://www.カマグラ.jp/

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  • emlak haberci

    May 10, 2011 at 5:28 pm | Reply

    Thanks for your comments about health care systems/providers using Twitter and the like.

  • Ortasinifevsahibioluyor

    May 10, 2011 at 5:30 pm | Reply

    Great to see you trying to integrate these media into building awareness. There’s all sorts of ways to use them, and you’ll probably eventually find your own “voice”.

  • son projeler

    May 10, 2011 at 5:31 pm | Reply

    Fantastic list!! I’m going to point all my Health Care clients to it! There’s something for everyone!

  • proje haberleri

    May 10, 2011 at 5:32 pm | Reply

    I think that we are mistaken to start with the tool and then look for applications. Better to describe the problems and then try and find the best way of addressing them.

  • San Diego Bail Bonds

    January 16, 2012 at 3:37 pm | Reply

    I savor, cause I found just what I used to be taking a look for. You have ended my 4 day long hunt! God Bless you man. Have a great day. Bye

  • SG

    March 6, 2012 at 12:57 pm | Reply

    I always thought the healthcare organisation Medilink Y&H (@MedilinkYH) used social media really well. They’ve engaged a relevant audience of clinicians, academics & healthcare professionals (like me!) and don’t just self-promote but share valuable information about the sector including news, calls to tender, funding opportunities and loads of UKTI export opportunities!

  • JCarsrud

    August 23, 2012 at 11:56 am | Reply

    These is a wonderful list of future applications in Twitter! It would be helpful to see when and how they have been applied by professionals since 2009! Technology has evolved, and a follow-up article will be of great value to all healthcare readers! Any feedback from practitioners who have applied these techniques, and how it has worked out for them? Thank you for putting this discussion forward!

  • Simon Sikorski, MD

    September 14, 2012 at 6:44 am | Reply

    Great list Phil!

  • Suzie Farthing

    March 29, 2014 at 10:18 pm | Reply

    Thanks Phil,
    I appreciate all of the insights that you provided regarding the uses of Twitter. I believe we will find that the utilization of social media platforms, such as twitter, will play a large part in public health education and personal health issues. So, I appreciate anyone who recognizes the potential of social networking platforms this early in the game. (Yes, it is still early in the game)

    I am interested in the use of twitter for nurse advocacy efforts, such as with lobbying efforts and health policymaking.

    Would you happen to have any leads on nursing organizations that are doing this well on social networking platforms?

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