Pharma Presentation on the Real-Time Consumer at CBI

by Phil Baumann on June 25, 2009

in Pharma

I’m speaking today at CBI’s 2nd Annual Conference on emerging media for Pharmaceutical and Biomedical industries. You can follow the Twitter stream using #Pharma as the tag. Here’s the presentation. A compendium with more detailed notes will be published later.

You can also link directly to The Real-time Consumer (RTC): Twitter Primer for Pharma if the embed isn’t viewable.

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State Department Seal
Image by Matt Ortega via Flickr

The US State Department asked Twitter to delay its scheduled maintenance to keep the service up:

Reuters: “We highlighted to them that this was an important form of communication,” said the [unnamed U.S.] official of the conversation the department had with Twitter at the time of the disputed Iranian election. He declined further details.”

As exciting as this development may be for helping Iranian victims of tyranny, we aught to consider its implications for the relationship between government and enterprises which offer social media services. There is no doubt that social software and communities like Twitter, FriendFeed or FaceBook spur and extend the reach of democratic voices. Nevertheless, we must always be on guard for manipulating forces which often work against the dilution of their powers.

FriendFeed Discussion (if you can’t see the embed below, here’s the link):

What are your thoughts? Contribute here on the FriendFeed embed above or comments below.

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Rethinking Time in the Real-Time Web

June 10, 2009

This post is a bit of an experiment in what could be called expansive blogging. I’ve been thinking about the so-called Real Time Web: what it is, what it means and how it will impact the way we do business, collaborate and lead our daily lives. In a couple of weeks, I will be talking [...]

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Failure’s ROI

May 23, 2009

Image by blurradial via Flickr

I follow all kinds of people (and some bots) on Twitter. I read all sorts of blogs and books. I rarely watch TV anymore but I know what happens there. I’m an information omnivore, so I keep a pulse on our culture. I hear the drone of one theme in our [...]

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Hospital CEO Compensation…A Comment On

May 10, 2009

John G. Self wrote a post today concerning executive compensation among hospitals. For technical reasons I was unable to leave a comment, so I’m leaving it here. It’s an important topic, and one that certainly stirs passion, especially in the wake of the collapse of financial institutions last fall. Read John’s post and then read my [...]

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